The discussion will address some of these questions: When does the work behind content strategy really begin? When does it end? And who’s doing what in between? We’ll talk about the content strategy work process, coming at it from different perspectives: agency side, client side, pure marketing, editorial governance, and enterprise management.
The of New York City (CSNYC) is a group of content specialists who organize a monthly meetup series and other special events. Learn more about Content Strategy as a discipline.
About the Panel
Michael Barnwell is the Content Strategy Group Manager at Razorfish.
Jeff Durland is an independent content strategist.
Paul Ford is an Associate Editor at Harper’s Magazine.